Finally, after months and months, a new bikini range is ready to hit the shops: a wet Summer Fun thong bikini, in 5 bright colours.
The launch is between 7pm and 9pm on Wednesday 21 July, at Wicked Dream Nite club (http://slurl.com/secondlife/Akamai/73/84/24).
Be there! :-)
Dear Club-and-Mall Owner
So, you’ve got a club and your traffic is sort of okay, and you’re thinking, “why not add a mall and make more L$?”
So, you add a few shops, trawl the most popular malls to find out which designers are in growth mode, and send invitations to them to come and rent at your new mall, the brand new one outside your club with the okay traffic.
But, are you going to make sure that your patrons know about the shops outside the club? If you have a fixed landing point, are you going to make sure that all the shops have more or less equal foot traffic going past them? Or, failing that, are all the shops visible from the dance floor? Shops that are tucked away in a back alley is just not good enough. The fact that it’s common practice doesn’t make it right.
Quite frankly, dear club-and-mall owner, I will not rent from you.
And, if you rebuild the club, will you let your loyal renters (the one's who have been renting for years) know in good time? Will you make sure that your loyal renters are close to the dance floor, or to the landing point? No, two day’s notice to move your shop is not good enough. Not letting them know, is not cool either.
If my sales drop, dear club-and-mall owner, and stay down because you don’t know the first thing about club-mall economics, I will leave your mall, find another one, and warn people about you.
On the other hand, if you are one of those wonderful club-and-mall owners that understand how high foot traffic and high visibility means good sales for your shop-keepers, and if you actively work to promote their shops, you will find your mall rented out by loyal, long-term renters, which will be real good for your cash flow when you need to render unto LL at the end of the month.
And if you happen to be one of these club-and-mall owners who take care of your shop-keepers, and if I happen to be renting in your mall, send me a note, because I will be totally happy to sponsor your events in a big way.
So, you add a few shops, trawl the most popular malls to find out which designers are in growth mode, and send invitations to them to come and rent at your new mall, the brand new one outside your club with the okay traffic.
But, are you going to make sure that your patrons know about the shops outside the club? If you have a fixed landing point, are you going to make sure that all the shops have more or less equal foot traffic going past them? Or, failing that, are all the shops visible from the dance floor? Shops that are tucked away in a back alley is just not good enough. The fact that it’s common practice doesn’t make it right.
Quite frankly, dear club-and-mall owner, I will not rent from you.
And, if you rebuild the club, will you let your loyal renters (the one's who have been renting for years) know in good time? Will you make sure that your loyal renters are close to the dance floor, or to the landing point? No, two day’s notice to move your shop is not good enough. Not letting them know, is not cool either.
If my sales drop, dear club-and-mall owner, and stay down because you don’t know the first thing about club-mall economics, I will leave your mall, find another one, and warn people about you.
On the other hand, if you are one of those wonderful club-and-mall owners that understand how high foot traffic and high visibility means good sales for your shop-keepers, and if you actively work to promote their shops, you will find your mall rented out by loyal, long-term renters, which will be real good for your cash flow when you need to render unto LL at the end of the month.
And if you happen to be one of these club-and-mall owners who take care of your shop-keepers, and if I happen to be renting in your mall, send me a note, because I will be totally happy to sponsor your events in a big way.
About Kim
- Kim (Funkykim Schuman)
- I like chatting, dancing, walking on the beach, shopping, and making daring bikinis. I sell them in Second Life in a chain of shops called Little Secrets. The SLURL to the main shop is http://bit.ly/kimshop.